Content goals for your site
How will you know if you've achieved your goals?
File Naming Conventions
    ISO 9660 "8.3" convention
    Case Sensitivity vs. case sensitivity
    spaces between words vs. spacesbetweenwords vs. SpacesBetweenWords vs. spaces_between_words
    file_extensions.htm vs. file_extensions.html
    default.htm vs. index.htm
Anatomy of a URL
Directory Structures
Relative vs. Absolute Paths
Information Structure - see text
    Linear
    Tutorial
    Web
    Hierarchical Structure
    Cluster Structure
    Catalog Structure